Pantone colour of the year very peri

Colour Of The Year 2022 – Very Peri

Pantone plays a big part in the influencing of product designs and buying patterns, across multiple industries. Their colour plays a big part in design choices for graphical designers, furniture designers, clothing brands and much more.

This years colour of the year is even more special; it’s the first time ever that Pantone has ever created its own colour, for colour of the year.

Here is how Pantone have described their latest addition (Very Peri):


Displaying a carefree confidence and a daring curiosity that animates our creative spirit, inquisitive and intriguing PANTONE 17-3938 Very Peri helps us to embrace this altered landscape of possibilities, opening us up to a new vision as we rewrite our lives. Rekindling gratitude for some of the qualities that blue represents complemented by a new perspective that resonates today, PANTONE 17-3938 Very Peri places the future ahead in a new light. (Pantone,


To celebrate Pantone’s new colour addition we’ve decided to list our main contenders for Very Peri.

Our colour of the year contenders


The HIRSCH London is made from the finest Louisiana alligator hide, which gives each watch strap a spectacular, rectangular scale finish. Each watch strap is unique in its own way, due to the nature of the material.

This watch strap compliments luxury watch brands well and it’s shiny exterior is eye catching and wondrous to behold.

HIRSCH London purple with fluffy background

HIRSCH Prestige

The HIRSCH Prestige is the perfect accompaniment for traditional watches (and is available in a broad range of colours, to suit all styles). Each watch strap is composed of genuine South American crocodile flank. Each watch strap is unique in design (with a mix of larger and smaller scales) and features a brilliantly shiny finish.

The Prestige features a rectangular tip and overall flat design and works well aesthetically with vintage watches.

HIRSCH London - purple

Go Very Peri with your Apple watch

Both of our Very Peri picks are available to use with your Apple watch.

20mm and 22mm width watch straps are suitable for the adapters.

Order your Apple watch adapter here: